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Aron_86,

Потому что это Packaged Apps:

Packaged apps, also known as Universal Windows apps, are based on a model that ensures all the files within an app package share the same identity. With classic Windows apps, each file within the app could have a unique identity. Typically, an app consists of multiple components: the installer that is used to install the app, and one or more exes, dlls, or scripts. With classic Windows apps, not all these components always share common attributes such as the software’s publisher name, product name, and product version.